Search Engine Optimization, or SEO is important for everyone looking to sell online. The goal of SEO is to make sure that when people are searching for a particular product on the web, they see your site on the first page results. The optimization of your website is a continuous process as search engines like Google index and rank pages. From time to time, these algorithms get updated and tactics will need to be updated as well. This is why it's important to have an SEO strategy as a starting point. BigCommerce ships with SEO features like optimized URLs, automated canonical tags and many other technical elements you'll use to help rank your store.