This year the Fortuitas team made their way to the Internet Retailer Conference and Exhibition (IRCE). For those of you who may not be familiar with IRCE, this show typically focuses on ecommerce, but this year brick-and-mortar retail was also included.
With the show split into two sections there was a clear delineation between the two. After visiting with the software/technology side and moving over to the brick and mortar side, it was quite noticable how different the audiences were. Meanwhile, It became very clear that while technology keeps moving forward, brick and mortar is definitely not dead.
Here are some key takeaways:
1. Customer Experience is everything
2. Single-Channel Retail is old news
3. Optimize your business and technology
Interested in learning about eCommerce platforms? Check out our FREE downloadable eBook about our eCommerce Platform Analysis.