Fortuitas has been developing mobile apps and eCommerce solutions for many years now. We have been looking for a technology partnership that brings both of these worlds together in an intelligent way. We finally found a great partner in ShopGate to fulfill this need.
If you’ve noticed that smartphones seem to be dominating the traffic to your eCommerce store, you’re not alone. In fact, smartphones are now the only traffic source that is actually growing for online retailers. Smartphone visits to eCommerce sites have jumped 89% in the past three years, indicating very clearly that omnichannel retailers who invest in mobile experiences will take the lead in the race for customers.
However, mobile-optimized websites are no longer enough to satisfy the hunger that consumers feel for smartphone shopping options. In 2017, 66% of mobile sales were through an app, with a conversion rate three times that of mobile web. What is the disparity between mobile websites and mobile apps? There are a few key factors that have transformed smartphone apps from fun mini-browsing experiences to crucial retail marketing and sales tools.
A mobile website's access to a customer ends as soon as the customer closes the tab or the browser on his or her smartphone. An app, however, allows for push notifications— instant communication that only requires a second of a customer’s interest to pave a pathway to purchasing.
Shopgate mobile apps employ features such as Facebook Login to make the sales conversion process as easy as possible for both you and your customers.
Put quite simply, a mobile website is limited in that it cannot access all of the highly sophisticated technology that is stored in smartphones. These features are vital to creating the simple yet personalized experience consumers crave.
With such a strong offering of features, ease of use, and customer-centric integrations, it was a no-brainer for us to form a relationship with the folks at ShopGate.