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What is Inbound Marketing?

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Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.

Unlike outbound marketing, inbound marketing does not need to fight for potential customers' attention. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.

The Inbound Methodology

The best way to turn strangers into customers and promoters of your business.

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The four phases the Inbound Methodology (Attract, Convert, Close, Delight) turn strangers into visitors, leads, customers, and promoters. This methodology becomes even more powerful when implemented with your sales and customer success strategies.

In the last few years, the same changes in buying behavior that sparked the inbound movement have also spread throughout the whole customer experience. This has changed the way people communicate and what they expect from your business.

The good news? The inbound methodology continues to help businesses adapt to fast-changing needs – not just with marketing, but with the entire customer experience.

With the inbound methodology in place, a powerful tool like Hubspot, and Fortuitas guiding you through this process, you have a competitive advantage to grow your business and acquire customers who buy more, stay with you longer, refer their friends, and tell the world they love you.

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