OUR BLOG
Insights

What is Inbound Marketing?

1 Min READ

Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.

Unlike outbound marketing, inbound marketing does not need to fight for potential customers' attention. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.

The Inbound Methodology

The best way to turn strangers into customers and promoters of your business.

Image result for inbound marketing hubspot


The four phases the Inbound Methodology (Attract, Convert, Close, Delight) turn strangers into visitors, leads, customers, and promoters. This methodology becomes even more powerful when implemented with your sales and customer success strategies.

In the last few years, the same changes in buying behavior that sparked the inbound movement have also spread throughout the whole customer experience. This has changed the way people communicate and what they expect from your business.

The good news? The inbound methodology continues to help businesses adapt to fast-changing needs – not just with marketing, but with the entire customer experience.

With the inbound methodology in place, a powerful tool like Hubspot, and Fortuitas guiding you through this process, you have a competitive advantage to grow your business and acquire customers who buy more, stay with you longer, refer their friends, and tell the world they love you.

Related Articles

Are you spending too much on your marketing?

1 Min READ

marketing marketing automation inbound marketing hubspot CRM

SALES 101: Uncovering the Why

2 Min READ

hubspot CRM Sales CRM

Should you be doing subscription commerce?
Download our FREE WHITEPAPER to learn how Subscription Commerce can increase customer loyalty, reduce churn rates and generate recurring revenue.
Download Now