In the mid to late 1990's, I owned a business called "Crossroads Interactive". It was dedicated to designing and building "interactive" kiosks, games and business presentations. The principal medium for delivering these interactive experiences was the CD-ROM. The alternative media was the local hard drive and dare I say--the floppy disk.
The phone never stopped ringing. It seemed that everyone wanted an interactive product of some sort or the other, and there were very few people who knew how to create one. I was one of the few.
Then one day, the phone stopped ringing. Enter the internet and the dot com boom.
I knew it was coming but didn't want to admit that it would overtake the CD ROM. Even though the internet's multimedia capabilities were limited due to dial up modems, lack of bandwidth and lack of tools to design cool interactive experiences, it was only a matter of time before the technology would catch up and surpass the CD ROM.
Fast forward to 2013. It is happening again. Morgan Stanley's research reported a trend since 2007, projecting that mobile internet users will overtake desktop internet users by 2014. That is next year!
If you don't trust one source of information, take a look at the article and infographic from Mashable. The data is pointing overwhelmingly to the same thing, however the projection is for 2015.
Whether or not you trust either source, look around you. Everyone is addicted to their iPhones, iPads and Androids. It has become like crack cocaine. People cannot live without their mobile devices, and they want to stay connected 24x7. Unless someone is tethered to their desk at work, and even if they are, they are using their mobile device rather than their desktop computer to get information.
So the question is, "What are you doing about it?"
The answer at Fortuitas is that we are putting all our chips down on mobile application development, responsive website design, mobile website design and anything else mobile to make sure that we can service our clients' ongoing needs now and for the future. In fact, we are urging all of our clients and prospective clients to take a "Mobile First" strategy.
Rather than building a desktop web site first and coming back later to do a mobile site, why should you build a mobile site first or even build a desktop and mobile site at the same time? Because waiting until next year will be too late. Most of your competitors will have already joined the party. Here is one of my favorite quotes:
If you don't have a mobile strategy, you don't have a future strategy.
- Ian Carrington, Director, Mobile Advertising Sales, EMEA, Google
So before you decide to relegate your business to the desktop computer, much like many of us did in the 1990's with the CD-ROM, I urge you to take a "Mobile First" approach. You will be glad you did, and so will your customers.