You need help managing your products (trust me).

2 Min READ

Why you need a PIM?

There are many reasons why you need a Product Information Management (PIM) system. One of the most common reasons is you are spending too much time, money, and human resources managing your product catalog on your own.

A PIM is designed to save you time and help improve your efficiency. Imagine a scenario (which is a very common one) where you have multiple stores and store locations. Some stores sell different products, but they all sell some of the same products. Let's say you want to introduce a new product into all your stores. How would you do that? Without a PIM you would have to update every single store, add the same product detail information multiple times. How many hours would that take? Now imagine that same scenario with a PIM in place, where you have a centralized database allowing you to make one update and push it out to all your stores.

Not convinced? Let's do the math. You have 5 locations to update with 10 products to update every week. Let's say it takes 60 minutes to put together the product information, find a good image, add the product to the store, etc.

5 Locations x 10 Products a week x 60 minutes = 50 hours a week!

50 HOURS A WEEK! That's more than a full time position just for doing data entry. This is the true power of a PIM. It frees up those resources to be better utilized for support, training, sales, or marketing--roles that help increase the overall bottom line and help improve customer loyalty and satisfaction.

Why Jasper PIM?

We really like the way Jasper PIM approaches product management. It starts with a focus on a technically robust architecture behind the scenes, while maintaining simplicity in the user interface. Jasper PIM features an advanced dashboard that allows you to create custom attributes, brands, and categories. If you have multiple sources of product SKUs from third party suppliers such as Ingram Micro, Synnex, Amazon, etc it makes the management process seamless.

Jasper PIM also comes with a well built and robust Restful API that allows you to connect the PIM to multiple sources, including your eCommerce store, point of sales systems, print catalog system and mobile shopping app. By connecting your systems you are essentially shaving down the time it takes to get your products into the marketplace.

Data Management, Made Easy.

We had a scenario in which we helped a client who had more than 53 million SKUs dating back to the late 90s. In their product data we found millions of duplicates, stale data and an array of third party data. This was no easy task, as their SKUs resided in multiple places within the business. They had several brick and mortar locations, data from Ingram Micro, Amazon, and their online store in their legacy website database.

Jasper PIM gave us the ability to house this data that we mined from each of these data sources and reduce the product catalog down to a much more manageable 8 million SKUs. The data was plugged into Jasper PIM using a combination of custom attributes and categories and gave us a centralized location for managing the product data. Once Jasper PIM was in place it was much easier to manage that many SKUs and allowed for better consistency with presenting products to multiple storefronts.

During the process, Jasper's client on-boarding and support were second to none. As a partner, they have made us feel like they are part of our team with one goal in mind--a happy client.

Related Articles

Connecting Online & Offline to Fuel Your Omnichannel Retail Experience

2 Min READ

eCommerce Shopify Integration Shopify POS

How to Setup Your Omnichannel eCommerce Strategy - Webinar Replay

2 Min READ

eCommerce eCommerce Platforms BigCommerce PIM eCommerce solutions Sales Layer

Download our eCommerce Platform Analysis report for FREE to learn how the leading eCommerce platforms measure up to each other.
Download Now