This month marks a momentous moment for Instagram, who publicly announced their closed beta for checkout on Instagram in partnership with select ecommerce platforms including BigCommerce. What this means is that Instagram will be selecting a few US based brands to help provide feedback on their new service.
Checkout on Instagram is one of the major features in the Instagram shopping suite available during the closed beta.
Here is how Instagram is positioning the checkout feature:
“Checkout enhances the shopping experience by making the purchase simple, convenient and secure. People no longer have to navigate to the browser when they want to buy. And with their protected payment information in one place, they can shop their favorite brands without needing to log in and enter their information multiple times.”
Instagram Shopping & Advertising Stats
Instagram has quickly become of of the top social media channel for brands. You need Instagram in order to reach your audience, build consumer trust and loyalty, and utilize Instagram’s shopping and advertising suite of tools. This toolbox gives businesses the power to globally connect their business to the consumers. Here are some Instagram stats as they relate to business accounts:
- 25 million + business profiles worldwide.
- 2 million advertisers worldwide.
- 60% of users say they discover new products on the platform.
- 200 million Instagrammers visit at least one business profile daily.
How checkout on Instagram Will Work
After discovering a checkout-enabled product in posts or stories, a user will see the option to “checkout on Instagram” when they tap to view more details.
After filling out contact, shipping and payment information, the user can place an order directly in the Instagram app.
After placing an order, the user can also use the Instagram app to view order status, estimated delivery date and tracking number, as well as cancel orders, initiate a return, or request additional support.
Why checkout on Instagram? Why Now?
Since the shopping features first launched on Instagram in 2017, it has become one of the biggest shopping destinations. Instagram and shopping go hand-in-hand. They are both highly visual user experiences. As a shopping tool, Instagram allows its users to visually explore all of their favorite products and stumble upon new ones that inspire them. How does this fit into BigCommerce you ask? Here's how...
One catalog to rule them all: Add product tags and stickers to your posts and stories by sending your entire catalog to Instagram with a few clicks from the BigCommerce Channel Manager.
One tool to find them: By using Instagram stories, you can showcase up to five products and their prices which can be featured in any post. Tapping on a tag opens a detailed product page and description.
One place to bring them all: From the product detail page, shoppers can tap a link to go right to your site and purchase the product.
If you would like to know more about eCommerce platforms like BigCommerce, or would like some assistance with your online store, please schedule some time with our team for a free consultation.